Built in Turkey, for Turkish hospitality.
Kat Agency was founded in 2012 by Katya Arslan, a former revenue manager who spent nearly a decade inside major Turkish hotel groups and kept running into the same problem: the marketing didn't match the product. Properties with outstanding hospitality, exceptional views, and genuinely warm service were competing on OTA thumbnails and losing.
The agency started as a one-person consultancy focused purely on direct booking strategy. As clients asked for content, then photography, then social media, the team grew — but only when the right person for each discipline was available. We never hired to scale; we hired to maintain quality.
Today we work with 47 hotels across Turkey's most competitive destinations: the Aegean and Mediterranean coasts, Istanbul, and Cappadocia. Our median client relationship is 3.4 years, which tells us what the hotel's P&L eventually makes clear — this works.
We're based in Istanbul's Nişantaşı neighbourhood, with team members in Bodrum and İzmir. We travel to every new property before we write a word of strategy.
How we think about the work.
Turkey-first
We don't work in markets we don't understand. Every relationship we have — with Google Turkey, TripAdvisor, media partners — is built on years in this specific market.
Revenue over vanity
We present results in room nights, RevPAR, and direct booking share. Follower counts only matter if they convert.
Boutique on purpose
We cap our client portfolio at 20 active hotels. Larger would mean less time per property. Less time means worse results.
Honest about what we don't know
If a hotel needs something outside our expertise — yield management software, major redesign — we say so and point them in the right direction.
People who've worked in hotels, not just marketed them.
Katya Arslan
Founder & Strategy Director
Spent 8 years in revenue management at Marriott Istanbul before founding Kat Agency in 2012. Katya built the agency around one premise: that Turkish hotels are marketed to guests they understand, by people who understand them.
Serhan Doğan
Head of Performance
Managed paid media for Hilton Turkey's regional office for 5 years before joining Kat. He oversees all Google and Meta campaigns with a ruthless focus on cost-per-booking over click metrics.
Nila Öztürk
Creative Director
Editorial photographer and former travel magazine art director. Nila leads all visual output — photo, video, and brand design — ensuring every property we work with has imagery that matches what the rate deserves.
Çağrı Kaya
SEO & Content Lead
Former travel journalist turned SEO strategist. He writes the destination content that ranks and the hotel stories that convert. Fluent in Turkish, English, and German — an advantage in Turkey's diverse inbound market.
Come meet us before you commit.
We're happy to jump on a call, tour your property, or just talk through the market. No proposal required to start a conversation.
Say Hello